AdSense's "Ads by Google" Link Replaced By "AdChoices"

You might have observed this latest discovery that that Google Adsense Icon label "Ads by Google" changed to "AdChoices" . Previously in unexpanded form "Ads by Google" was often shortened by the letter "i" but the same "i" was replaced with a triangular label icon. Google had announced about these latest development on Adsense Blog . According to Google this change is made only to more proactively give users notice and choice about the ads they see.

According to Adsense's team on their last update:

In a few weeks, we'll begin to show the new icon and label on most ad formats across the majority of English-language sites. Over time, we’ll expand the notice to ensure that all English-language publisher sites in the Google Display Network come within the Self-Regulatory Program (until then, these sites will show the existing “i” icon and “Ads by Google” label). This will be the single most widespread rollout of the "AdChoices" label to date, and we're encouraged that others in the industry are similarly adopting it. We’re also looking at ways to increase transparency and control in other languages and countries. In the meantime, those languages and countries will continue to see the “i” and “Ads by Google” notice.

Just like before, users who click on the "AdChoices" label will be taken to a page where they can learn more about online advertising and the ads they've just seen. This page will also provide a link to the Ads Preferences Manager, where users can control the types of interest-based ads they see. Our tests of this new icon and label showed that they should not have any effect on ad performance. We think this rollout will help users better understand the ads they're seeing, and we look forward to seeing widespread adoption of this label throughout the industry.

This is how the ads previously appeared,




This is how they look now,